Janine Liza Duran
Mount Sinai Hospital, USA
Title: Using Transformational Leadership and Innovative Marketing Strategies to Achieve Empirical Outcomes in an Emergency Department
Biography
Biography: Janine Liza Duran
Abstract
Janine Duran started her nursing career in 2007. Prior to that, she was working as an Account Executive in McCann Erickson World Group, a multinational advertising agency. She decided to move to the US, to pursue nursing and worked in SBH (St. Barnabas Hospital) as an ED nurse from 2008. In the last 4 years, she transitioned from charge nurse, nurse manager and ED nursing director.
She has a Master's degree in Nursing. She is a Certified Emergency Nurse, Certified Nurse Executive-Advance and also is an APN specializing in Adult and Geriatrics. She is also was the first RN to be sponsored by SBH to join the Clinical Quality Fellowship program of GYNHA and UHF, teaching and helping hand-picked physicians and nurses to lead innovative quality and patient-safety initiatives. She is a National Conference Speaker, focusing on topics such as "Transformational Leadership and " The Use of Innovative Marketing and Non-Traditional Strategies/media in the healthcare setting."